Outcome-oriented ambitious digital product designer
Design for me is a lens to improve products that deliver value to business by addressing user needs. Strongest design ideas are backed by user pain points and data, and at this intersection I feel most energised. As a designer, I seek to be a partner to product owners and the engineering team so we can move projects forward.
Selected Case Studies
A collection of product design & user research work
Panorama - your financial adviser in your pocket MVP
People hold fragments of their financial life in different places. The challenge was to bring those fragments into a single, legible view — without overwhelming or misleading.
From dream to plan — goal-setting in banking
Most people don't think of their bank as a partner in planning their future. The challenge was to design something that changes that — without making it feel like a spreadsheet.
Panorama: When Self-Service Worked Too Well
Executing guerrilla testing revealed unexpected result that worked against business objective.
Consents as trust
When the brief was "build a consent screen," I followed the evidence instead — and found that the real problem had nothing to do with the screen.